My sister sent me this picture from downtown Los Angeles because she knew that I’d love it. We’ll forget about the fact that it is a marketing campaign for tequila for a second and just focus on the message. I’m kinda wondering if they “stole” the line from the Avett Brothers’ song Head Full of Doubt/Road Full of Promise? Regardless, their campaign is pretty brilliant – it encourages people to stir things up and “go after your dream with a vengeance.” We all know that consumption of lots of alcohol can actually have the reverse effect, but the sentiment is one worth living. So – Cheers to that and Happy Weekend!
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